2022: The Future of India’s Consumption

On the 14th of October ‘22, we had the privilege of hosting the fourth edition Unifi Innovation Lecture in memory of Dr. A.P.J. Abdul Kalam. The lecture was delivered by Rama Bijapurkar.

Ms Bijapurkar is a recognised thought leader on India's consumer economy and on market strategy and consumer behaviour. She has also been a keen commentator on social and cultural change in India. Rama’s core area of work is around bringing what she calls “the people view” to business strategy.

Ms. Bijapurkar noted that India's potential has captured the attention of sophisticated investors across the world. As growth accelerates, both the high-income and upper mid-income segments are enjoying higher disposable incomes; the result is often nonlinear shifts in demand for discretionary goods and services. This phenomenon is going to be the significant engine of growth!